What is Click Tracking?
Click tracking allows you to monitor and keep a record of the clicks that occur on the links or buttons within your emails. By understanding what resonates with your subscribers through click tracking, you can deliver more targeted and relevant content to increase engagement and drive better results.
Among the metrics monitored are total clicks, unique clicks, most clicked subscribers, and top links clicked.
How does it work?
Click tracking operates by substituting original URLs with distinctive tracking links. When subscribers click on a tracking link, it initiates a redirection through a tracking system and immediately redirects them to the original URL in your email.
Where can you check the click rate statistics in Enginemailer?
- Login to your Enginemailer account and go to Reports
- In this view, you'll see an overview of every campaign you have sent
- To view a specific campaign's statistics, select the name of the campaign from the 'All Campaigns' dropdown menu
- Detailed statistics will appear
Learn more about Marketing Campaign Reports.