Create a marketing campaign

An email campaign involves sending emails to a large list of contacts. There are two types of email campaigns you can run and send in Enginemailer - a regular campaign or A/B campaign. Both types of campaigns can be created using plain HTML or our drag-n-drop editor.

In this article, you'll learn how to create a regular marketing campaign.

Things to note:

• Your sender domain needs to be verified before you can create an email campaign

Create a regular marketing campaign

To create a regular marketing campaign, follow the steps below:

1. Go to Campaigns tab
2. Click Add New Campaign
3. In this view, you are required to fill up the details below:
   • Campaign name
   • Sender's name
   • Sender's email address
     Notes: You may be asked to verify your sender domain if your sender domain is new.
   • Subject
   • Preview text (optional)
4. Once done, click Save and Next.
5. In Template step, choose a template to start with. Select from Themes layout, Saved templates, Previous sent Campaign, or Code your own.
   Notes: For Code your own, it will be purely HTML editor, so you could paste your ready-made HTML directly without redesigning it from our email editor.
6. In Content step, you need to design your email template. For more information about our drag-n-drop editor, read here.
7. Click Preview & Test dropdown to preview your template or send a test email. 
8. After you complete the design, click Next to continue.
9. In Send step, select your recipient. 
10. When you're ready to send your campaign, click Send or Schedule button.
11. In Set to launch modal, you can choose Now to send immediately, or choose Later if you want to schedule your campaign.