What is domain authentication?
Domain authentication is a way to verify that an email is sent from the sender they claimed to be. It is an important process and often used in blocking harmful contents such as phishing scams. Most commonly used email authentication standards are SPF, DKIM and DMARC. Emails that fail the authentication will have higher chance to be marked as spam or junk.
To ensure the deliverability, you need to set up the domain authentication. This way, Enginemailer will be permitted to display your domain's information in your email header, which can help to improve the delivery rates and make your campaign look more professional.
What is SPF, DKIM and DMARC?
These three are email authentication standards for reduction of spam.
- SPF helps verify whether the sender's IP address is allowed to send on behalf of the sender's domain.
- DKIM helps to confirm that the email message was not altered during the sending process.
- DMARC establishes a method that allow domain owners to state what actions that should be handled when the mail fails on authorisation test
Setting up domain authentication
To authenticate your domain, you need to submit DNS records provided by Enginemailer to your domain registrar. You need to know who is your domain registrar and whether or not you are able to access to your domain portal to update the DNS. Please contact your IT department to help you on this matter.